The second half is for those people who can truly believe they can do great things and chart a course to their success. It improves your mind, alters perception, and is generally a good read. I think the first half of this book would be great for everyone. I have been in marketing for years and the concepts are not new, but they are solid. Then it whips through all the keys models he used on everyone of his successful businesses. The back half of the book starts with the footnotes of the second author and some of his accomplishments. So once you are all charged up with your daily mental excercises, the book rewinds and starts talking about building successful businesses. I would best describe it as an operating manual for the brain. More importantly- it is clear to the reader. It answered why people meditate, the benefits of positve thought, and the destruction of negative thoughts. I have to tell you, it made an awful lot of sense. (Don't worry- there are no math problems) It was pretty easy to understand. The first half goes from research data about the brain to the realm of quantum physics. Warning to those without businesses, the second half is designed for business owners. It goes a little into each authors background and footnotes, and clearly offers direction to their joint venture company which is dedicated to helping business owners with the concepts in this very book. The book is clearly in two parts from two authors. After reading this book, "The Answer" was all I was looking for, and really needed. For that reason, I didn't expect much of "the Answer". I read "the Secret", and to be honest- I didn't get it. The Answer brings together decades of research from such areas as neuroscience, quantum physics, business coaching, and practical, hands-on business development to give you the confidence you need and the step-by-step actions to follow to build the business - and life - of your dreams.Ī manual for the Brain and Steps to Use It Develop the mindset of a mega-millionaire.Reduce your learning curve from years to moments.Make the right decisions with confidence and certainty.Rewire your brain to make success inevitable.Use the Law of Attraction to create the business of your dreams.Pinpoint your own passions and achieve your business goals.Create your own business blueprint for success in any field.Attract more of the right customers to any business.Then, they offer practical steps to grow any organization or business into a meaningful and profitable enterprise that can flourish in any economy or business climate. In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, along with business growth expert Murray Smith, demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires.
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